Mihovil Vudrag Joins Mustad Fishing as Export Manager EMEA

With expanded focus on our positioning in the Europe, Middle East, and Africa region, Mustad has been working to expand internal resources and bring in additional skilled colleagues to continue the steady growth of Mustad.

As of September 1st, an experienced Mihovil Vudrag has joined Mustad as Export Manager Sport EMEA. Based in Croatia, he will have responsibilities for direct sport fishing sales in the following markets: Turkey, Italy, Greece, Cyprus, Malta, Serbia, Baltics, Romania, Bulgaria, Croatia, as well as Spain, and Portugal. “Mihovil will be a strong addition to the team in ever-growing markets,” says Mustad CEO, Kenni Riise, “His perspective and insights strengthen Mustad and I look forward to seeing him in action.” Thanks to his background as well him being an experienced angler himself, Mihovil will bring with him a strong network and great understanding of the needs of these markets. Mihovil has nearly 5 years of experience with Svendsen Sport in a similar position and holds deep knowledge about fishing gear and industry network and market intel within the region. Prior to this, Mihovil was educated as a geologist, working for 4 years in the oil industry. “I’m thrilled to join a strong brand like Mustad with much potential for continued growth and innovation in sport fishing,” says Mihovil Vudrag.