Mustad Brings on Aku Valta for New APAC MO

This fall, Mustad has made steps towards simplifying its operating regions in Asia. To start, OMSAS has merged the operating regions in Asia & Oceania, East Asia, and Malaysia.

Bringing Mustad's organisation from five market operation to three is another step towards streamlining Mustad's operations.

As of the 7th of November, OMSAS' newly reorganised Asia Pacific operations has brought on Aku Valta as General Manager APAC.

Valta brings 20 years of experience in VMC Rapala Co. management, many of these years within the fishing markets of Asia and Oceania. His experience leads him to stand firmly behind the notion that fishing in Asia is a growing market.

"The time is right to target Asia becasue there has been an upsurge in fishing in the region"

CEO John Are Lindstad backs these claims up and confirms that the increased focus on Asian markets are vital for Mustad's growth.

"Our actions in the Asia Pacific region must be planned carefully and precisly with increased competance of the markets and products. I'm confident Aku Valta is the right person to take the reigns on these developments in Asia."