Sustainability Plan Announcement

Hooked on Sustainable Fishing is Mustad’s sustainability strategy launched to coincide with our 142nd anniversary. Here we outline our aspirations, ambitions and targets to become the most successful global brand and company in the fishing industry, and the first choice for sustainability conscious customers.

All economic activity has impacts on the environment and society, some of which are negative and others positive. We aspire to be a ‘Net Positive’ business, meaning we are committed to giving back more than we take from the natural world and enriching our employees and the regions in which we operate. Our products are sold in 160 countries, presenting us with an enormous responsibility and opportunity to use our global brand as a force for doing ‘more good’ and ‘less bad’ across our business activities.

We look forward to sharing our sustainability journey with you.


Read the complete Sustainability Strategy here.


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©2019 by O. Mustad & Son AS